Giorgio Armani is, at the age of 81, one of the greatest designers of the fashion industry. The Italian designer can boast of dressing the celebrities, to be one of the veterans still in active use and dispose of an empire which not only lies in fashion. This week the Italian firm has issued a statement
expressing their intention not to use more animal skin in their creations.
A solid bet for the abolition of the use of animal pelts that will be
the official beginning of the season of autumn/winter's signature, and that will be effective in all lines of Armani. The Italian brand
is in addition to others such as Stella McCartney, Hugo Boss and Tommy Hilfiger. Some days ago the designer presented her new collection autumn/winter,
where it's already made effective by the absence of skin of animal origin. Here the video:
Giorgio Armani has always been characterized by designs that exalt the femininity of the woman, with minimalist touches and classical inspiration. His designs for men, the line that made him famous, continue being a benchmark in the industry of male fashion.
At the age of 81, the Italian designer is very clear that continue to the front of his brand until his last days of life. He loves his work and dress men and women with their creations. In the statement issued by the firm, stresses that
“killing animals for their fur is no longer fashionable” and that is an act unethical in a modern society like ours. The letter also expresses the willingness of the signing of the fight against climate change and to
preserve the environment and its animal species.
Despite the fact that the use of animal skins still continues to be present in the industry, there are increasingly more firms choose to give them up.
What do you think of the decision of the Italian designer?