Each season appear what's new in makeup products that have one goal:
to capture our attention and become a sales success. And many brands are opting for the best claim of the moment:
recruiting celebrities. And it does not matter if it is for a known brand or well-to-promote – more – the popularity of an artist.
It is clear that the union's cosmetics and famous never fails.
And as evidenced by
Katy Perry. The singer long ago is the
image and the creator of a makeup line inspired by her brand Covergirl. Although for the moment you can only purchase it in the united States, the union of the singer with the trademark
has already proved to be the tough competitor of the makeup products Kylie Jenner. You can see one of the
spots most recent Covergirl.
There are many ways to partner with celebrities. And brands such as Estee Lauder and Sephora take advantage of the popularity of
Kendall Jenner to promote their cosmetic products. The model of the clan Kardashian is an ambassador for Estée Lauder for a long time, and stars in their campaigns and attending events on his behalf.
Also done small collaborations with other brands such as Sephora. Olivia Palermo is another of the famous that has entered the beauty industry together at Ciaté.
Create your own line of makeup with the support of a major brand is something that always works. Especially if you sell the products at affordable prices.
British model Rosie Huntington-Whiteley sells her line of makeup in collaboration with Marks&Spencer, and his success has been beastly.
The beauty industry has need of the famous to sell products, and now the fashion seems to create a line of its own.
Do you look at the famous that promote cosmetics at the time of purchase?
Images: popsugar, pinterest, harper's bazaar, daily mail,